Jo Gavin
General Manager
Ascot United
Our Work: Ascot United
What did the Club need?
A website to support the Club's ambitions
Ascot United Football Club, one of Berkshire’s most high-profile community-driven football clubs, were facing challenges with their online presence. They needed a modern, functional, and engaging website that would appeal to handle their many user needs from fans, sponsors, youth footballers, parents, club and coaching staff.
Each had needs the current site was not meeting.
The club had ambitions to increase their their player base, challenge for promotion for the Mens team and promote Women’s and Veterans’ football.
The old site lacked clarity, mobile responsiveness, and functional capabilities such as ticket purchasing and sponsorship areas. The club needed a website that matched its ambitions and offered easy navigation, seamless functionality, and an improved overall user experience. Most importantly, the site had to be manageable internally, so club staff could make updates with ease.
About Ascot United
AUFC, a community grassroots club providing the oppertunity for 100’s of children to play football in a fun and safe enviroment, with a thriving senior section including Men’s, Women’s, Veteran’s and Disability football.
ascotunited.net
"Communication is clear and easy to follow for all, even without a technical background."
What we delivered
An award-winning website for the entire community
GorillaHub delivered a fully customised WordPress site tailored to Ascot United’s needs.
We focused on creating a mobile-friendly, dynamic website with Elementor and a dedicated football management plugin, ensuring all key functions like ticket sales, fixtures, teams and match reports were easily accessible.
The website’s layout was divided into dedicate sections for fans, team management, sponsors and Club, enhancing the user experience across the board.
Our development team added a significant amount of custom development to meet the many requirements of the club. We optimised performance for faster loading times, and ensured the design remained both aesthetically engaging and functional. The administration area was simplified so non-technical staff could update teams, fixtures, pitch bookings and manage content with ease.
Ascot United experienced a remarkable transformation. The new site became a hub for fan interaction, with a significant increase in traffic and engagement in the months following the resumption of football post-Covid. Fans found it easier to buy tickets and shop for merchandise online. Sponsorship inquiries and partnerships increased significantly as the club’s professional online presence triggered commercial interest.
In short, Ascot United’s new digital home didn’t just look better, it worked harder for the club.
We were thrilled to hear Ascot United won Best Website at the 2022 Berkshire Football Awards.
Highlights
With over 80 teams and nearly 1000 players, the site is larger than the biggest league sites.
– Player bios with images, stats and playing history
– Pitch booking facility used by all managers
– Sponsors area and individual sponsor information pages
– Live league tables from the FA
What Ascot United SayS
GorillaHub have created us a fantastic website, and we weren’t an easy customer. With 100’s of users and many interactive features, there was a large scope to try and cover.
They have managed it perfectly and once it was up and running have also been happy to tweak bits and make amendments to ensure that the site functions exactly how we need it to. They have taken us from an old basic website which was there only as a function to something new which really shows more about us as a club and provides loads of new features, which again enhances our offering.
Support is quick to reply to any changes we want made or any issues that may arise. Communication is clear and easy to follow for all, even without a technical background.
Overall, a highly recommended company for all your website needs.
Want to work with us?
If this is the sort of work you are looking for from the kind of partner you want to work with, please get in touch and we’ll see how we an help.
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