Jo Gavin, General Manager
Ascot United
Small Business Marketing Strategy
Want to better market your business, but don’t know where to start?
Many small business owners understand marketing is something they should be doing more of (or starting) but often don’t know where to start.
Researching what you need takes time and is laden with jargon, it can be overwhelming and ends up on the (seldom-revisited) back-burner. You have a business to run, after all.
Marketing your businesses raises brand awareness and will help you to grow, but getting the word out can be difficult and demoralising if you have little or no marketing experience.
71% of small business owners do their own digital marketing instead of leaving it to experts
A marketing consultation to guide you in your marketing activities
How about some guidance to help you get going?
If you are one of those people who are keen to start marketing their small business but don’t really know where to start, we can provide you with the guidance to get the basics right and give you confidence in your marketing.
Our marketing specialist will listen to what you are hoping to achieve and what you are currently doing in terms of marketing activity. They will then provide you with a set of recommendations and guidance for key strategies that can help you to scale your small business’ marketing efforts.
Marketing consultation with our digital marketing specialist to establish what you are looking to achieve and what marketing you are currently undertaking. We will then supply you with a report and a set of recommendations and action plan to help you boost your marketing activity and grow your business.
How does it work?
- 60 meeting review meeting
- We review your business marketing and research competitors
- You’ll receive your report a few days later
What we’ll do
- Understand your goals
- Assess your current activity
- Recommend key strategies
What you’ll receive
- A written report detailing our recommendations for activity and best practice
- The clarity in your digital marketing you want
- 6 month marketing strategy with actionable next steps
Getting started
Frequently Asked Questions
Design
Q: How long does it take to build a website?
A: We can build a website in as little as a week.
Q: Will my site look like my competitors?
A: No, unlike some of our competitors, we don’t limit your choices to a few generic templates. We will customise every template to perfectly fit your brand.
Q: Can I change the images?
A: Of course, you can supply your own images and/or find stock images you can use that will fit the design
Q: Can I change the layout?
A: Absolutely. You have full control over how you’ll site will look to make it perfectly fit your personality & brand.
Q: I don’t have a brand (or I don’t want to use it). Is this a problem?
A: It depends. We can build using what you have already but you might want our designers to create something fresh and new, from a simple logo redraw up to a full rebrand.Ordering & Payments
Q: Can I order and pay online each month?
A: Yes. All plan payments are online via Direct Debit
Q: Can I pay in full instead of Direct Debit?
A: Sure. Drop us a message and we’ll send you an invoice
Q: Who actually owns the website?
A: During the first year, we retain ownership of the site (not your content) until the balance is paid off. At this point, website ownership transfers to you. If paying in full, the site is owned by you from the start
Q: What happens after the first year?
A: If you’d like us to continue managing, hosting and supporting your website then you’ll move to a Care Plan. If , instead, you are leaving us at that stage (we’ve not had one yet) we’ll package and supply your site for you to transfer to your new provider.
Q: Are there any additional costs?
A: No. Our Website Plan prices are all published and fixed. Should your requirements change during the build there may be additional work needed and this will be discussed with you at the time if it requires an adjustment to your monthly fee.Maintenance
Q: Do I need to do any updates?
A: No – and we recommend you don’t as we’ll review and test on a copy of your website where needed.
Q: Are all plugins included?
A: Yes, free plugins are included in all plans. Premium (paid) plugins are included with Site Management Plans & bespoke websites.
Q: Do you look after security?
A: Yes. We take security very seriously and set it up to be as secure as is practical. We keep a close eye on your site and should the worst happen, recover it as a priority.
Q: What is included in routine maintenance?
A: Updates to WordPress Core, Themes and plugins
Q: What about development? Is this classed as Maintenance?
A: No. Minor Development changes are made using included Support Time included in Site Essentials and Site Management Plans. TimeBank can also be purchased separately for this kind of work.Support
Q: How do I make changes to my website?
A: You are free to make changes yourself to content to layouts using the Elementor builder, but with up to 60 minutes of support time available each month most of our clients ask us to do it.
Q: How do I get support?
A: Simply visit our ServiceDesk and log a request for our technical team to sort for you.
Q: If I don’t use my support time, does it roll over?
A: No, your support time is reset monthly
Q: What happens if I have outstanding changes to make and I run out of time?
A: For routine changes, we’ll finish them up for you, recording the additional time, (fair use applies). For bigger requests, we’ll ask you to purchase some TimeBank to cover the work.
Q: What can I ask for help with?
A: Anything. We can sort most routine issues out for you.